By combining a flexible platform, proven go-to-market strategies and world-class service, StructuredWeb continues to earn the trust of the world’s leading tech companies, helping to power their channel business by empowering their channel partners.
StructuredWeb's strategy in the TCMA space centers around two core focus areas: simplifying channel marketing and adding value for all types of partners. This focus ensures partners benefit from powerful, tailored marketing solutions, setting new standards for excellence in channel marketing.
ChannelGPT is the first and only Channel Content Generation Engine that utilizes advanced generative AI to transform the way vendors, distributors, and their channel partners create and distribute high-quality, customized marketing materials.
With ChannelGPT, vendors can easily upload all their general marketing and product content and watch the system learn and generate a diverse range of marketing assets that cater to their ecosystem.
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When some of the world’s most successful technology companies share something in common — it’s likely something worth knowing about. We’re proud to serve leading global brands as they in turn serve their channel partners. Together we provide the experience and the platform to power their channel to drive new revenue.
I've been working with StructuredWeb for years, across multiple organizations. Their market-leading offerings are fueled by the unwavering passion their leaders and teams have for our channel industry. Constant, relevant and enterprise-level innovation combined with some of best humans on the planet are their recipe for success. I would be happy to speak to anyone considering their solutions and share my experience with their products, teams and offerings.
Structured Web is a key part of our marketing strategy, particularly in our partner-driven initiatives. Our collaboration has stood the test of time over several years and has been instrumental in expanding our reach and influence. Its unique approach to customization, video content, and now AI sets Structured Web apart. This long-standing partnership equips our partners with the best tools and content, empowering them to generate demand for our companies.
Robust functionality in terms of engaging with partners actively vs. a simple repository approach. Time and cost savings for localization, branding and refreshing content. We needed a platform that would engage our larger partners more actively while especially making it easier for smaller resellers to deploy our campaigns seamlessly. We needed robust tracking and metrics capabilities and some degree of customization/flexibility in the platform.
Partner demand generation
Partner engagement
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Channel revenue
20+
Years experience in channel marketing
60+
Countries available in
200+
Leading tech brands supported
100,000+
Channel partners enabled
Channel marketing
Empower thousands of channel partners to reach and win more customers through localized, ready-made and multi-touch campaigns.
Channel sales
Streamline data to gain visibility and maximize revenue with co-brandable collateral, integrated sales processes and actionable insights.
Learn moreThe channel business is high speed and high competition. To build, grow and scale a profitable channel, enterprises turn to StructuredWeb. Our channel-centric platform leverages world-class technologies and services empowering you — and your partners — with localized, multi-touch, always-on marketing strategies that reach, win and retain today’s customers.
The world’s leading enterprise-grade channel marketing automation platform
StructuredWeb provides prominent technology brands like IBM, ServiceNow, Google Cloud Platform and Veeam — along with many other growing brands — with a powerful, flexible and easy-to-use channel marketing automation platform. Since 1999, StructuredWeb has combined an innovative platform with proven go-to-market strategies and world-class services to deliver a better way to accelerate channel-driven demand generation, strengthen partner engagement and grow channel revenue.
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