PX Matters Like Never Before: Elevating Partner Experience in Channel Marketing

Date: October 11, 2023
Author: Steven Kellam

In today’s rapidly evolving business landscape, Partner Experience (PX) has taken center stage like never before. Partners are not just business collaborators; they are consumers too. Their expectations have been profoundly shaped by the experiences they encounter in their daily lives, from seamless interactions with their banks to the user-friendly marketplaces they frequent. As a result, the importance of providing an exceptional PX cannot be overstated, especially in the realm of channel marketing.

PX extends across every step of the partner journey, from recruitment and onboarding to training, enabling, integration into the partner community, and executing channel marketing strategies to drive revenue growth. This holistic approach aims to create a personalized journey that resonates with each partner’s unique needs and aspirations.

Traditionally, personalization in channel marketing meant recognizing the partner’s identity, location, and business. This level of customization made partners feel valued and efficient in their interactions. For example, a partner named Steven, the owner of PlanetSolutions, visiting a portal for the first time, should be presented with campaigns that align with his business offerings and your product.

However, the evolution of channel marketing has introduced ‘Smart Journeys’ or customized workflows that take personalization to the next level. These Smart Journeys guide partners based on their identity, location, business, and previous interactions, offering a tailored experience that streamlines their engagement.

Despite these advancements, some partners struggle to navigate through the complexity of bloated portals without clear direction. Even personalized experiences can fall short if they lack value. Adding value is the ultimate goal of PX. It’s not just about personalization; it’s about making partners an integral part of the value equation.

To truly enhance PX, content plays a pivotal role. Partners must be equipped with content that not only works for them but also adds value to their buyers. Content should be channeled to ensure that partners are active participants in the equation. It should be personalized based on what partners do, who they do it for, and where they do it. Furthermore, content may require translation and regionalization to adapt to local customs and preferences. Crucially, it must be delivered at the right moment to remain timely and relevant.

This is where Generative AI steps in, revolutionizing the way partners experience the channel. The challenge lies in the fact that not all vendors have a channel initiative, and even the most advanced partners find some limitations in AI accuracy when using tools like ChatGPT.

That’s where StructuredWeb’s ChannelGPT comes into play. It empowers vendors to create a superior PX, making the experience not only easier but also more valuable. With ChannelGPT, you and your partners can rapidly generate, edit, and translate relevant content, giving you a significant edge in the competitive landscape.

Generative AI is undeniably a game-changer, and its widespread adoption is inevitable. Vendors who act fast to integrate AI into their channel marketing strategies can get ahead of the curve, leading their partners into the future of channel marketing. ChannelGPT offers the perfect solution to enhance your partner experience, making it both effortless and highly valuable.

In conclusion, PX matters like never before. It’s not just about personalization; it’s about creating an experience that adds tangible value to your partners’ journey. By embracing Generative AI and leveraging tools like ChannelGPT, you can ensure that your partners receive a PX that is not only easy but also incredibly valuable, setting your channel marketing efforts on a path to success.