Structuredweb Resource LibraryAccess all the latest eBooks, webinars, videos and more.

Resources

Pretenders vs Contenders

This eBook lifts the veil on TCMA to educate customers so they might avoid a decision that will tie up a budget and sub-optimize marketing for years.

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The Ultimate Partner Success Guide

This guide aims to help companies implementing the technology onboard and activate channel partners and get the most out of their time and investment.

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The Ultimate Guide to TCMA Platforms

A foundation for a thoughtful evaluation of platform capabilities and their fit within your channel.

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Empower Channel Partners to Market to Existing Logos

If you’re not increasing value from partners existing customers, you’re leaving half of your revenue on the table.

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What makes Structuredweb the Leading TMCA?

Webinars

Simplifying Channel Marketing

While marketing tactics continue to grow in sophistication, the channel’s ability to execute them is not...

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How Zoom Put the Boom in Partner Engagement and Demand Generation with Personalized Video

If you’re not yet incorporating video into your channel marketing strategy, you’re missing an enormous opportunity...

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2023 Channel Marketing Program Success

If you are a channel marketer who wants to improve their marketing execution in the year to come, this is for you.

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High-Touch Customer Experience

If you are a channel marketer who wants to improve their marketing execution in the year to come, this is for you.

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Flattening the Learning Curve on Personalized Video in Channel Marketing

Are you a channel marketer who wants to integrate personalized video into your marketing tactics, but feels overwhelmed and uncertain about how to get started?...

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Just Say No to WYSIWYG

Watch this webinar and live demo to discover how StructuredWeb's Drag and Drop Editor can revolutionize your content creation process.

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Videos

How to Launch a Successful Channel Marketing Program

Are you interested in creating a successful channel marketing program? Channel marketing is considered more effective...

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All TCMA Platforms Are Not Created Equal: Does Yours Have the ‘Six Cs?’

Listen in as Daniel Nissan, CEO of StructuredWeb explains the differences between true Through Channel Marketing Automation...

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G2 Summer 2022 - Interview with Daniel Nissan, CEO of StructuredWeb

StructuredWeb was recently recognized in nine categories from G2 in the 2022 Summer awards. Hear from StructuredWeb’s Founder and CEO, Daniel Nissan...

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StructuredWeb's Drag & Drop Email Editor

At StructuredWeb, we simplify channel marketing execution for channel partners...

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IWD: Diversity in Ideas, Background and Gender Make Us Stronger in the Workplace

Diversity in ideas, background and gender makes us ALL stronger in the workplace...

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Daniel Nissan, StructuredWeb CEO, speaks about Generative AI and ChannelGPT

With ChannelGPT, vendors can easily upload all their general marketing and product content and watch the system...

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Introducing EditAI with Daniel Nissan, CEO of StructuredWeb

Introducing EditAI: The first feature release of StructuredWeb's Generative AI framework, ChannelGPT

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StructuredWeb EditAI 8x8x8

The first feature release of StructuredWeb's Generative AI framework, ChannelGPT, is designed to transform the way you create and customize channel marketing content...

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Celebrating 25 Years of StructuredWeb

Daniel Nissan, CEO and Founder, shares StructuredWeb’s Accomplishes over the last 25years

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Channel Waves Podcast

The Value of Channel Marketing in a Down Economy-Part 1

How do we help partners get better at marketing why is this so important in today’s down economy?

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The Value of Channel Marketing in a Down Economy – Part 2

Marketing is key to driving revenue in a down economy. So how do we get partners to embrace it and then make it successful for their organization?

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How do we do more with less?

Listen in as Theresa and Steven have a spirited discussion around her three keys for success for this coming year and well beyond.

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Content is still King – actually king, queen and jack

There's little to debate - partners need the right content at the right time and in the right place. The question is, however, what is the right content and what is the best way to get that content into the hands of partners and ultimately to the prospect and customers?

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Partner Experience (PX) now more than ever

Partner experience is a great place to focus, but the key is to know what your objectives are, how to begin executing against those goals and how to leverage the power of hyper-personalization.

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Embrace 2023 challenges, Learn from the past, innovate for the future

Marc Monday from Sage discusses how to embrace the current market landscape, try different creative ideas to drive success, and build trust with your channel partners.

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Video Growth Hacking in 2023

Making video simple and easy to create and distribute has been around for years, yet too many partners still have not adopted video as much as they wish or should.

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Top 10 Video Distribution Platforms to Invest Time and Money

Robert Cassard and Steven dig into the pluses and minuses of leveraging video on TikTok to YouTube to partner websites.

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The Evolution of Channel Partnerships

There’s a new wave of channel partnership trends and best practices, and with this evolution comes great opportunity and, consequently, new challenges.

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Keeping Your Head and Your Heart in the Game

Meaghan Sullivan-Moore shares her insights on how to keep your head and your heart in the game during times of upheaval.

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Sales and Marketing - Together at Last

When sales and marketing are working together like a well-oiled machine, driving pipeline and revenue is so much easier. So, why do so many teams still struggle to close that gap and achieve the results they need?

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The Last Marketing Mile

The point where marketing hands off to sales is a critical step in the channel journey. If it’s so important, why does that hand-off often get fumbled?

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Doing More with Less - A Partner's Perspective

Everyone, well almost everyone, in the technology channel community has been hit with the less resources in 2023 challenge. So how do you make it all work? How to take care of partners, grow the business and keep everyone motivated?

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Doing More with Less - A Consultant's Perspective

Jessica Baker CPO (Chief Program Officer) at AchieveUnite joins ChannelWaves to talk about how you can make your programs more effective, even if you have less resources.

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Managing AI Before It Manages You

Generative AI is already playing a major role in channel operations, partner engagement, and more. While AI isn't going to take over the channel and steal people's jobs, it is going to give those who take advantage of its power a massive competitive edge.

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Embracing the Future with Tricia Atchison

The future of the channel is uncertain, and with digital transformation and AI on the rise, we find ourselves in uncharted territory.

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Five Key Partner Program Challenges in 2023

Gain valuable insights into navigating the complexities of today's partner landscape and optimizing partner relationships to drive growth and success.

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Today's CPO (Chief Partner Officer)

Learn about thesignificance of the Chief Partner Officer (CPO) role and the necessity of unifying diverse partnership functions across companies.

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Navigating the Challenges and Opportunities in 2024

Steven Kellam, Larry Walsh, and Heather Margolis dissect the anticipated challenges and opportunities for the first half of 2024 in this high-spirited episode.

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What Partners Can Expect in 2024

Listen in as Meaghan Moore emphasizes the importance of exploring and integrating AI into marketing strategies, offering listeners a comprehensive understanding

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Blogs

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Revolutionizing Channel Sales & Marketing Enablement: How AI Empowers All Partners

In today’s competitive landscape, partners of all types and sizes are constantly seeking innovative solutions to elevate their marketing...

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AI Is Here To Stay: The Channel Should Embrace It

Crossing the “chasm” from skepticism to fully experiencing the real power of AI marks a critical...

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Reflecting on StructuredWeb’s Journey: 25 Years of Innovating Channel Marketing

StructuredWeb turns 25 years old today and I couldn’t be more grateful and proud...

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MDF & TCMA Collaboration: Driving Channel Success

Effective marketing development fund (MDF) and through-channel marketing automation (TCMA) collaboration...

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Empowering Channel Partners: TCMA, MDF, and Incentives Working Together

n the fast-evolving landscape of channel marketing, success hinges on the seamless integration of three critical...

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StructuredWeb Honored Again: Celebrating Our Latest G2 Awards and Reflecting on Our Journey

As we kick off the new year, we are excited to announce our recent G2 Winter 2024 Award wins. It’s a moment...

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StructuredWeb’s Channel Marketing Predictions for 2024

2023 was most certainly the year AI jumped into our collective consciousness, and its ascent exceeded...

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Navigating the Future: A Comparative Analysis of Channel Vendors Embracing Generative AI in Marketing

In the competitive landscape of channel marketing, the adoption of cutting-edge technologies can make all...

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